Responsive streetwear storefront for Shopify integration
A place for fans to purchase lifestyle brand merchandise
Product Designer
Responsive web design for Shopify integration
Freelance
•
UX
•
UI
10 days
Measurable customer satisfaction
While launching a merchandise website benefits growth in brand awareness and loyalty, keeping its fans satisfied with the products is also an important consideration for MiraiMart. A well-designed, on-brand virtual storefront is key to delivering a good user experience throughout the merchandise shopping. Despite the minimalist looks, the combination of powerful visuals and clear product details is expected to help MiraiMart achieve
90%
Conversion rate
< 5%
Product returns or exchanges
Tokyo-based lifestyle brand
Studio Mirai
Studio Mirai promotes innovations in the crossroads of NFT, game-fi and culture. Under the brand umbrella, MiraiMart is their virtual storefront for official Studio Mirai lifestyle streetwear merchandise, which is scheduled to launch in 2024.
Studio Mirai online presence
MiraiMart, the merchandise storefront
With the official launch approaching, Studio Mirai needs a website to allow the community to view and purchase the merchandise and the team to integrate with the Shopify platform.
MiraiMart: lifestyle streetwear merchandise home and catalog page
Ready for launch
With a clean layout and intuitive navigation, users can easily find the perfect item. High-quality product photos paired with detailed descriptions and size charts address concerns about fit and prevent abandoned purchases.
Your new favorite hoodie
A closer look with peek feature
Add to basket confirmation
Size chart to ensure the perfect fit
View basket before checkout
Future collections
As MiraiMart prepares for launch, I'm eager to potentially continue collaborating with the Studio Mirai team to optimize the user experience and drive customer satisfaction. Recognizing the brand's potential in the NFT community, I believe MiraiMart can cater to a growing fanbase and evolve into a truly robust merchandise store. Features like a curated style lookbook and personalized shopper accounts with rewards programs and purchase tracking are just a glimpse into the exciting possibilities ahead.